When you look at it like that, it’s hard to skip over this segment as potential customers for your business. Now that we know the numbers, let’s look at why it is so important to market to the Hispanic segment.

With a buying power of 1.7 trillion USD, the Hispanic or Latin X segment is a landscape you want to enter. The statistics tell us that 6 out of every 10 Hispanics in this country are millennials. But what does that mean for you? In a nutshell, it means products and services marketed towards younger audiences will do well in the Hispanic community. More importantly, it shows us that 4 out of 10 Hispanics in North America are Gen X’ers or Baby Boomers. With this information, you can decide if the Hispanic segment is a potential market for your business.

Let’s not overlook the fact that according to market reports, the Hispanic community spends more time online than their non-Hispanic counterparts. This means you want to be online. It’s so very important to position your business where the customers are. If the data says they are online, then online we go.

It is so important to market to this community because they are the fastest-growing segment in all of America. This isn’t hypothetical data. Consumer spending reports and demographical data point to a fruitful arena full of eager customers. Why would you overlook such potential to increase your market share over an industry? Think about it!